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StudentCity Announces ‘Rockstar Beach’ on South Padre Island

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Rockstar Energy Drink Will Be Official Presenting Sponsor of the Daily Beach Party at La Isla Grand Beach Resort

Student tour operator, StudentCity, along with marketing firm CMG Media Agency, LLC, are pleased to announce a partnership with Rockstar Energy Drink for Spring Break 2016 on South Padre Island, TX. The agreement will make the beverage brand the official presenting sponsor of daily beach parties at Isla Grand Beach Resort, including the Beach Bash Music Fest.

Formerly known as Coca-Cola Beach, Rockstar will officially take over, providing a massive branded footprint at Isla Grand Beach Resort that will include thousands of free sample products such as drinks, souvenir t-shirts and other premium branded items. Rockstar will also have exclusive stage branding rights and is the official sponsor of the Padremaniac Card, set to launch this year.

“We’re thrilled to be working with Rockstar Energy Drink and to revitalize the once famous Coca-Cola Beach into the newly branded ‘Rockstar Beach’”, commented Carm Giardina of CMG Media. “The Rockstar brand has been synonymous with these types of events throughout the past and we look forward to bringing new and amazing experiences to students this year while providing a safe and secure beach environment for all to enjoy on South Padre Island.”

StudentCity’s Program Manager Arnie Jimenez agrees that “travelers are assured of getting the full South Padre Spring Break experience. The month of March will be filled with DJ and artist performances at our headquarters hotel, the Isla Grand Beach Resort, which will be the center of all the action adjacent to Rockstar Beach.”

Daily beach events will occur six days per week beginning March 5th and finishing March 25th. Each Wednesday will feature the Beach Bash Music Fest concert events on the massive beach stage sponsored by Rockstar Energy Drink, and will include performances by Lil Dicky (March 9), The Chainsmokers (March 16), and Lil Jon (March 23).

To get into the daily beach events, travelers can purchase either the PadreManiac Card or a Beach Bash ticket at The Padremaniac Card allows students to get free access for the entire week into Rockstar Beach in addition to other events at some of South Padre Island’s hottest clubs.

StudentCity travelers, log in to your personal online account to add your Padremaniac Card and Beach Bash Music Fest ticket.

Log In To My StudentCity Account

For more information about Spring Break on South Padre Island, Texas, please visit or call the StudentCity office at 888-777-4642.